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First Air adds the “Dogsled” livery to northern series
July 21, 2010 – Kanata, Ontario. First Air is proud to announce the eleventh in a series of unique northern images adorning aircraft tails since 2005.
First Air’s Boeing 767 Super Freighter now prominently features the fascinating northern image of a traditional dogsled. The image depicts a dog-team crossing Lancaster Sound in the Northwest Passage during a historical dogsled journey undertaken in1987. Photo credit goes to Mike Beedell, a sought-after photographer who specializes in capturing northern images. The impressive tail surface is 800 square feet per side.
“Each unique tail design is an opportunity to represent the character and culture of the communities we serve,” says Chris Ferris, VP Marketing and Sales of First Air. “As the traditional Inuit mode of transporting goods, the dogsled is an appropriate symbol to represent the largest scheduled freighter in the Arctic.”
The stable of livery continues to expand since the introduction of the “Inuksuk” on the Boeing 737 in December 2005. Since then, First Air tail images have included the Caribou, the Umingmak (the Inuktitut word for Muskox), the Beluga whale and Arctic Wolf, featured on ATR42 aircraft; and the Polar Bear, the Aurora Borealis, the Igloo, the Drum Dancer and the Ookpik (the Inuktitut word for Snowy Owl), all featured on Boeing 737 aircraft.
Mike Beedell is a photographer, conservationist and outdoor educator with 34 years of experience exploring and photographing remote locations of the world. He is author of the Canadian bestseller “The Magnetic North” and has produced outstanding northern imagery for a broad cross-section of clients. Mike’s work has been featured in many of the world’s finest magazines and has been exhibited throughout the world. For more information about Mike Beedell, visit www.mikebeedellphoto.ca.
First Air has been connecting the people of the North for 60 years and offers scheduled service to more northern destinations than any other airline. The Inuit-owned airline has over 1000 employees, of which more than 450 work and live in the North. For more information about First Air, visit www.firstair.ca.
Contact:
Mr. Chris Ferris
Vice President, Marketing & Sales
First Air
Phone: 613-254-6395
cferris@firstair.ca